Thinking about hosting a ZTC Pop-Up at your post-secondary institution to spread the word about Zero Textbook Cost (ZTC)? Not sure where to start?

Don’t worry, our team has you covered! In this guide, we’ll walk you through everything you need to successfully run a ZTC Pop-Up event that raises awareness, engages students and faculty, and ensures your event runs smoothly from start to finish.

What is a ZTC Pop-Up Event?

A ZTC Pop-Up is an interactive event that raises awareness about the impact of textbook costs on students. It creates a space for students to share their experiences with textbook prices and encourages conversations about more affordable learning resources.

This event format was created as part of our ZTC initiative at BCIT to help promote textbook affordability in post-secondary education.

Event Description (From the Attendee’s Perspective)

As a student, tell us, how much did you actually spend on textbooks last term? Join the [BCIT] ZTC team at the “Textbook Price Battle” pop-up to share your experience and win a prize. Go head-to-head with another student, guess each other’s textbook spending, and reveal the real numbers to see how your costs compare. Take part in the fun competition, enjoy a sweet treat and a special gift, and discover how ZTC courses at [BCIT] can bring your textbook costs down to $0.

A ZTC pop-up table and a whiteboard featuring posters, colourful sticky notes, and 3D-printed books.
A whiteboard featuring ZTC promotional posters and sticky notes answering the question, “How much did you really spend on textbooks last term?”

How to Promote Your Event

Every post-secondary institution has different promotion channels and resources. A good starting point is to connect with people who already manage event promotion on campus. These teams often have the experience, tools, and access needed to promote events effectively.

We also recommend promoting your event through:

  • Posters across campus
  • Event invitations or announcements
  • Internal communication channels used by your institution

To help you get started, we’ve included our promotional posters below for your convenience.

ZTC pop-up tabling featuring a ZTC promotional poster and multiple 3D-printed books.

What You Need for the Event

To run a successful ZTC Pop-Up, you only need a small setup that helps attract attention and encourage participation.

Basic Equipment

  • Table
  • Whiteboard (for prompt questions)
  • Whiteboard markers

Event Materials

  • Promotional posters
  • Camera and microphone (if you plan to record responses)
  • Consent forms
  • Sticky notes
  • Candies or small treats
  • ZTC 3D book giveaways

Ready-to-Use Posters!

ZTC Pop-Up Kit PostersDownload

Pro tip: You can download these posters and upload them to Canva to easily customize and modify them for your event.

Our team wishes you luck, and we’re excited to see how you will adopt it in your post-secondary education!